The story behind Norwex!
Norwex got its start when a woman named Gerd from Canada, visited her sister in Norway who asked “Do you have these in Canada?”(waving pink enviro cloth). She replied, “Yeah, we have rags in Canada!” Jorunn explained that this was no ordinary rag, and that with it, she cleaned her entire home using only water! Gerd brought the cloth home, and stored it under the kitchen sink until Debbie Bolton entered her life. Debbie, a fashion importer, was meeting with Gerd’s son, to discuss importing Norwegian sweaters. Gerd suggested that Debbie take a look at her ‘rag’. Norwex was born! They flew to Norway to see if leadership would be interested in expanding to North America. They definitely were. They named their new company Norwex for “Norwegian Experience”. Hence, the Norwegian flag on every label. Debbie Bolton our CEO, has been a part of the direct selling industry since childhood, as a business owner, and as a child of a single mother who provided for her family as a Direct Sales consultant. With over 20 years of hands-on experience, Debbie brings a wealth of knowledge and experience to Norwex and is very respected within the company and industry. History of Norwex
In Europe, microfiber products have been commonly used in homes, hospitals, schools, hotels and various commercial applications for years. Norwex products originated in Norway in 1994. The product line was originally developed for the commercial cleaning industry. While traveling in Norway two dynamic women from Dauphin, Manitoba were introduced to the Norwex product line. They saw the potential for microfiber in North America and in true entrepreneurial fashion set forth on their mission. Head Office remains in Dauphin, Manitoba and products have been distributed throughout North America since 1999. 1994 - Norwex "clean without chemicals" began in Norway, soon after microfiber was first manufactured in Sweden.
1995 - Norwex enters the home party market in Norway and the business grows quickly.
1999 - Norwex expands into Canada and the United States that spring and experiences great success and growth.
- The business and product line expands to include personal care without chemicals.
2004 - Norwex expands into Latvia and later that year into Lithuania.
- The continued mission is to improve human life by radically reducing the use of chemicals in personal care and cleaning.
2005 - The Norwex sales force exceeds 2000 consultants world-wide.
2006 - Norwex launches 12 new products, greatly expanding the personal care line.
2008 - Norwex has expanded world-wide to offer its products and business opportunity worldwide:
- Norway
- Canada
- United States
- Latvia
- Lithuania
- Estonia
- Austria
- United Kingdom
- Australia
- Norwex's new branding message is "Improving Quality of Life." The focus is on reducing pollution in our homes, thereby contributing to improved health of the environment now and for our children's future.
- Norwex revamps its personal care line to include an entire collection of certified organic products for hair and skin.
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