Internet Advertising |
INTERNET MARKETINGThe last component, after website design and search engine optimization, of a fully integrated and strategic internet marketing solution is accomplished through internet advertising. This can me done through banner or text advertising on third party websites, as well as through pay-per-click campaigns. Par-per-click campaigns are paid advertising that appear on search engine results on the top and right sections of key word searches on Google, Yahoo and MSN. Every time someone clicks on the ad, they are directed to your site or landing page, then you are charged a fee. Banner and text ads are also paid advertising, though they appear on third party websites and you pay a fixed price per 1000 impressions (CPM) of your ad. There is not a universal answer as to which on is better than the other. It really depends on your budget, product or service, and your target market. It is best to test each one indepedently, not at the same time, to see which one delivers the most cost effective results for you. Pay-per-click CampaignsNetMark Solutions does not believe that you need to pay us to handle your pay-per-click (PPC) campaigns, like many firms do. We believe that you should save your money and manage this yourself, with the right training. So, that is why the service we provide is to set up your PPC campaign in Google, Yahoo and/or MSN, and give you live and/or video training that you need to manage it yourself. It is vital that you have someone experienced show you how to do this, as there are dozens of ways to set up a campaign and if not done properly it could cost you 2-3 times more than done properly. The price per click depends on the keyword and ad position, though in general most keywords for the first page cost between approximately $.75 and $2.00 per click. Though, there are plenty that can cost $5 or more. In addition, if not done properly, you may not even have your ads show up. There is no phone support available with Google, Yahoo and MSN, and their written manuals can be incomplete and confusing, so you need to learn on your own know how to do this properly. There are many people that obtain the majority or all of their business through PPC campaigns, so this can be very effective if done properly. Though, there are also many that have wasted their money and had no success. It is vital to learn the tips and tricks that the PPC firms use to make their money off of your lack of understanding. Let us help you learn to do it yourself, leverage this very effective tool. Banner and Text AdvertisingNow banner and text advertising on third party sites is a whole other matter. This most definitely needs to be handled by an experienced company. Though, normally the costs are too high for the micro and small business owners, who don’t have $5-10,000 to spend on a banner or text ad campaign. NetMark Solutions has the answer for that. We are able to leverage large wholesale contracts that manage millions of impressions a day, and we pass that savings on to you, our website customers. Instead of paying $5-$10 or much more per 1000 impressions (CPM). Our prices are as low as $1.00 CPM, and monthly cost as low as $100. We provide both text and banner ads, with free design for both. You can choose specific locations like countries and US cities for them to appear, as well as target age groups, select up to 20 Specialty channels, as well as 20 Content categories. Let NetMark solutions help you drive even more traffic to your website with our targeted advertising solutions.
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